Guiding AEC Firms
With Style

Marketing, Public Relations, & Business Development for the Architecture, Engineering, & Construction Industry

Meet Your Guide: Julie Flattery

I grew up with an architect father who taught me that the spaces we spend time in have a profound impact on how we feel. That love of architecture, combined with my love of words, has driven 30+ years of guiding firms to reach their goals and win work.

Through Style Guide — a rebrand of Julie Flattery Company — I guide my clients by bringing both strategic thinking and a writer's eye to everything I produce. I've published articles, led workshops, been interviewed on podcasts, and spoken publicly on proposal creation, interview training, and marketing. I'm also currently co-authoring a modern style guide with a colleague. Stay tuned!

Let's Chat

Marketing AUdits

Menu of Services

Strategic Planning

Market Sector
Firmwide

Proposals
Websites
Brands
Other Marketing Collateral

Proposal Creation
Honing Your Interview Skills
Marketing to Clients, Potential Clients, & Colleagues
Selection Committee Preferences
Available for Public Speaking & Podcast Interviews

Publication Pitches
Press Releases
Writing & Ghostwriting Articles
Social Media Planning & Development
Holiday, Anniversary, and Other Event Marketing & Comms

Trainings & Workshops

Public Relations

Complete Copywriting Services for All Firm Marketing Materials

Copywriting

And yes, I also do in-house Style Guides for clients.

Check out some of my work

Julie Flattery gave an outstanding presentation, “Finish Strong: Winning Proposals from the Selection Committee’s POV” to SMPS Los Angeles. Her vast experience and knowledge of the AEC industry and the proposal writing process was valuable to both newer and seasoned proposal writers. We all really appreciated her insight into the owner’s selection committee review process. Thank you, Julie!

Stephanie Cardin, CPSM

SMPS/LA Education Director

Testimonials

RMC has worked with Julie Flattery for several decades. Because of her vast experience in the profession, she has a deep understanding of architecture that is rare for a non-architect. This allows our principals to continue their work with very little input for our writing needs. She delivers excellent copy every time. Julie works well with our staff to leverage their efforts, efficiently juggles the various tasks required to market our firm, understands a firm’s strengths and how to tell that story, and brings a great deal of creativity to the work.

Jeff McClure, founding principal

RMC Architects

Julie Flattery has the unique ability to adapt to the voice of the firm she is writing for, enabling her to deliver authentic copy. When handling any kind of marketing project, she leads the charge, requiring minimal participation from the principals and/or architecture staff. As PIVOT Architecture’s former marketing director, Julie implemented valuable changes to all our materials and raised the bar on our proposal process. If you need a take-charge professional who is also fun to work with, Julie Flattery should be your go-to!

Kelley Howell, Principal

PIVOT Architecture

Selected Writing

Speaking & Podcasts

Speaking

SMPS Los Angeles, 2026

Q&A from Finish Strong:
Winning Proposals from the
Selection Committee’s Point of View

SMPS Pacific Regional Conference (PRC), 2026
Finish Strong: Winning Proposals from the Selection Committee’s Point of View

AIA Los Angeles, 2025

Creating Proposals That Set Your Firm Apart from the Competition

AIA Small Firms Exchange (SFx), 2024

Tailoring Your Message to
Multiple Audiences

EntreArchitect, 2024
The Art of Proposal Creation

AIA SFx, 2024

Creating Proposals That Set Your Firm Apart from the Competition

EntreArchitect, 2024

The Power of Storytelling: Crafting Winning Architecture Proposals (this interview received Best of 2024)

Podcasts

Don't Be Shy, Let's Chat!

I guide AEC firms nationwide! Send me an email at Julie@styleguideaec.com and we'll chat.