<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Style Guide]]></title><description><![CDATA[Style Guide]]></description><link>https://www.styleguideaec.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 12 Oct 2026 22:19:20 GMT</lastBuildDate><atom:link href="https://www.styleguideaec.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Practice, Practice, Practice - Integrating Interview Training Into Your Firm Culture]]></title><description><![CDATA[Photo Credit: Fauxels It occurred to me one day, as I watched a team of mostly introverted architects struggle through an important interview prep, that if they just had more time to practice, they would surely get there. There was only one week between the shortlist announcement and the interview and, just to throw more salt into their wounds, most of the team had not done an interview in a year or longer. How can we expect them to be successful under these circumstances, I wondered? This is...]]></description><link>https://www.styleguideaec.com/post/practice-practice-practice-integrating-interview-training-into-your-firm-culture</link><guid isPermaLink="false">6ab189b1b85b920cf894bf13</guid><pubDate>Wed, 25 Feb 2026 20:50:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/858432_405f2bc354464a9c94a01654f8c07259~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>julie17160</dc:creator></item><item><title><![CDATA[How Underpinnings Also Apply to AEC Marketing]]></title><description><![CDATA[We enter buildings of all kinds every day without questioning whether or not they will hold up. Photo: Grant Robison Photography I was chatting with a friend the other day and the word “underpinning” came up. We were talking about it from the AEC definition of the word: a solid foundation laid below ground level to support or strengthen a building. We enter buildings of all kinds every day without questioning whether they will hold up. Apart from a natural disaster, we trust that they will...]]></description><link>https://www.styleguideaec.com/post/how-underpinnings-also-apply-to-aec-marketing</link><guid isPermaLink="false">6ab18d4292bad082c060c2be</guid><pubDate>Fri, 15 Aug 2025 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/858432_b0687588521e4a6ab3702bc6f2819f4a~mv2.jpg/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>julie17160</dc:creator></item><item><title><![CDATA[Say What You Mean]]></title><description><![CDATA[Image created by my niece, Haley. (Personal details have been removed.) When my niece Haley was eight, she made this advertisement and asked her mom (my sister) to post it around town and on the internet. Much to Haley’s chagrin, my sister couldn’t do that for obvious reasons, although it quickly became one of our favorite stories.   My niece’s desire to help people runs in the family and I believe that is the primary responsibility of any marketing consultant—to help. I appreciate her...]]></description><link>https://www.styleguideaec.com/post/say-what-you-mean</link><guid isPermaLink="false">6ab18b1492bad082c060bc96</guid><pubDate>Wed, 26 Feb 2025 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/858432_27930c862bb6498682cb6fb8f5701aea~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>julie17160</dc:creator></item><item><title><![CDATA[Authentic Interviewing—Even for Introverts]]></title><description><![CDATA["All we were doing was taking the magic of what we did in our living rooms into the studio." Quote by Carole King, Image by Wes Hicks I recently watched a documentary called Immediate Family about four musicians who played with many of the iconic singers from the 1970s and ‘80s. In an interview with the singer/songwriter Carole King, she made the comment that all she was doing with her music was taking the magic of what happened in her living room to the studio and stage. This is what I tell...]]></description><link>https://www.styleguideaec.com/post/authentic-interviewing-even-for-introverts</link><guid isPermaLink="false">6ab1854bb85b920cf894b68e</guid><pubDate>Wed, 21 Feb 2024 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/858432_12f7152e78ea4a399879d0049366edee~mv2.jpg/v1/fit/w_941,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>julie17160</dc:creator></item><item><title><![CDATA[Notes From An Armchair Architect...]]></title><description><![CDATA[Me (far right) with the business department at my first professional architecture job at BTA (Bobrow/Thomas &#38; Associates) in Westwood Village. My love of architecture started at a young age, although I couldn't have articulated why. It wasn’t until much later in life that I was able to draw a straight line between how buildings made me feel and excellent design. What I did understand was that certain places had a physical and emotional impact on me.   It started at around age seven when my...]]></description><link>https://www.styleguideaec.com/post/notes-from-an-armchair-architect</link><guid isPermaLink="false">6ab188818307a7553d25dbc3</guid><pubDate>Mon, 04 Dec 2023 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/858432_646dc8fdd8f44cc3961c80e8ead6d88f~mv2.jpeg/v1/fit/w_960,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>julie17160</dc:creator></item></channel></rss>